{"id":1104,"date":"2021-05-03T16:49:33","date_gmt":"2021-05-03T16:49:33","guid":{"rendered":"https:\/\/microcert.ro\/certificare\/?p=1104"},"modified":"2024-01-01T18:41:41","modified_gmt":"2024-01-01T18:41:41","slug":"microcert-conceptul-de-brand","status":"publish","type":"post","link":"https:\/\/microcert.ro\/certificare\/informatii-generale\/microcert-conceptul-de-brand\/","title":{"rendered":"Microcert, conceptul de brand"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]Brandul Microcert este format din dou\u0103 p\u0103r\u021bi de cuvinte unite \u00eentre ele cu un semn logic, semnul \u201e\u0219i\u201d, reprezentat prin \u201e\u02c4\u201d plasat deasupra literei din mijlocul denumirii, litera \u201eo\u201d.<\/p>\n<p>&nbsp;<\/p>\n<h5><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-1816 aligncenter\" src=\"https:\/\/microcert.ro\/certificare\/wp-content\/uploads\/2021\/12\/logo_microcert_2022-300x72.png\" alt=\"\" width=\"300\" height=\"72\" srcset=\"https:\/\/microcert.ro\/certificare\/wp-content\/uploads\/2021\/12\/logo_microcert_2022-300x72.png 300w, https:\/\/microcert.ro\/certificare\/wp-content\/uploads\/2021\/12\/logo_microcert_2022-1024x244.png 1024w, https:\/\/microcert.ro\/certificare\/wp-content\/uploads\/2021\/12\/logo_microcert_2022-1536x366.png 1536w, https:\/\/microcert.ro\/certificare\/wp-content\/uploads\/2021\/12\/logo_microcert_2022-2048x488.png 2048w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/h5>\n<p>&nbsp;<\/p>\n<h5>Conceptul de brand, semnifica\u021bia acestuia<\/h5>\n<p>Scris sub forma: micro \u02c4 cert , logo-ul reprezint\u0103 o opera\u021bie logic\u0103, \u0219i anume o conjunc\u021bie logic\u0103.\u00a0Conjunc\u021bia realizeaz\u0103 \u201ccompunerea\u201d a dou\u0103 propozi\u021bii <strong>prin intermediul cuv\u00e2ntului \u201e\u0219i\u201d reprezentat prin semnul \u201e\u02c4\u201d. Conjunc\u021bia a dou\u0103 propozi\u021bii este \u201eadev\u0103rat\u0103\u201d dac\u0103 ambele propozi\u021bii sunt adev\u0103rate, \u00een toate celelalte cazuri este \u201efals\u0103\u201d.<\/strong><\/p>\n<p>\u00cen cazul nostru se realizeaz\u0103 compunerea a dou\u0103 p\u0103r\u021bi de cuvinte care provin din urm\u0103toarele dou\u0103 propozi\u021bii:<\/p>\n<p>(1) \u201eNe adres\u0103m organiza\u021biilor mici \u0219i mijlocii (accentuat folosim termenul <strong>micro<\/strong>)\u201d,<\/p>\n<p>(2) \u201eOferim servicii de <strong>cert<\/strong>ificare a sistemelor de management\u201d<\/p>\n<p>Din conjunc\u021bia celor dou\u0103 propozi\u021bii rezult\u0103: \u201eNe adres\u0103m organiza\u021biilor mici \u0219i mijlocii (<strong>micro<\/strong>), <strong>\u0219i\/\u02c4<\/strong> oferim servicii de <strong>cert<\/strong>ificare a sistemelor de management\u201d.<\/p>\n<p><strong>Micr\u00f4cert furnizeaz\u0103 servicii de certificare c\u0103tre organiza\u021bii micro, mici \u0219i mijlocii. <\/strong><\/p>\n<p><strong>Ceea ce este adev\u0103rat, acesta fiind scopul nostru \u00een cadrul c\u0103ruia ne-am stabilit obiectivele de afaceri.<\/strong><\/p>\n<p>Astfel, concep\u021bia brandului nostru ne ajut\u0103 la pozi\u021bionarea pe pia\u021b\u0103, la cre\u0219terea notoriet\u0103\u021bii brandului \u0219i a gradului de recunoa\u0219tere a serviciilor noastre pe pia\u021b\u0103.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li>micro<\/li>\n<li>cert<\/li>\n<li>micro \u02c4 cert<\/li>\n<li>micr\u00f4cert<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]Brandul Microcert este format din dou\u0103 p\u0103r\u021bi de cuvinte unite \u00eentre ele cu un semn logic, semnul \u201e\u0219i\u201d, reprezentat prin \u201e\u02c4\u201d plasat deasupra literei din mijlocul denumirii, litera \u201eo\u201d. &nbsp; &nbsp; Conceptul de brand, semnifica\u021bia acestuia Scris sub forma: micro \u02c4 cert , logo-ul reprezint\u0103 o opera\u021bie logic\u0103, \u0219i anume o conjunc\u021bie logic\u0103.\u00a0Conjunc\u021bia realizeaz\u0103 \u201ccompunerea\u201d [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[],"class_list":["post-1104","post","type-post","status-publish","format-standard","hentry","category-informatii-generale"],"acf":[],"_links":{"self":[{"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/posts\/1104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/comments?post=1104"}],"version-history":[{"count":34,"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/posts\/1104\/revisions"}],"predecessor-version":[{"id":2608,"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/posts\/1104\/revisions\/2608"}],"wp:attachment":[{"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/media?parent=1104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/categories?post=1104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/microcert.ro\/certificare\/wp-json\/wp\/v2\/tags?post=1104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}